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Our Clients:
“We placed a 2Fabulous ad in the Emporium Monthly and the response has been tremendous. We have
received more top quality clientele from our Emporium ad than from any other advertising venue that we have
ever used. Moreover, these are clientele who appreciate the premier services that a salon and spa like 2Fabulous
has to offer. We thank the Emporium Monthly team for the great promotional service they are
offering to area businesses and to the clients served. Emporium Monthly is a winner for our community!"
Kristina Musgrave
Salon 2Fabulous
Direct Mail Advertising
Welcome to the Emporium Monthly, the premier direct mail advertising company serving local Bay Area merchants. We are proud
to provide professional, high quality advertising services at affordable prices, welcoming the small business merchant as well
as the corporate owned establishment. Currently, Emporium Monthly is mailed directly to 45,000 homes in Saratoga, Los Gatos,
Cupertino, and Campbell, and soon will be covering the entire south bay. Contracted merchants receive complimentary
consulting services to creatively highlight their desired promotion as well as free professional Ad creation. Ads are printed
in full-color on high quality, glossy magazine paper. In addition, you receive a FREE online link to your company's website,
driving directions, and the ability to print your ad online (a $75/mo. value).
Our goal is to provide:
- The most direct exposure of our clients products and services.
- Personal and professional Ad creation to make your business look its best.
- A platform for local businesses to directly reach their neighborhood clients and grow their business.
Competitors pricing and distribution
| Publication |
Method |
Circulation |
Geography |
Cost / househould |
| Emporium Monthly |
Mailed |
45,000 |
5 Zones |
1¢ |
| ValPak |
Mailed |
10,000 |
1 Zone |
6¢ |
| Money Mailer |
Mailed |
10,000 |
1 Zone |
6¢ |
Metro
Best of pocketguide |
Drop off |
10,000 |
Santa Clara County |
$1000 per Ad |
Direct Mail and Direct Marketing Industry Trends
- At $59 billion, direct mail is the largest single advertising medium; surpassing the combined expenditures on the TV networks, spot TV advertising, cable and syndicated TV.
- Direct mail expenditures have grown by 4% to over $59 billion. Revenues are up by 6%.
- Nearly 50% of consumers who receive direct mail say they find it informative.
Sources:
Brand Marketing 2002, International Comm. Research 2002,
McCann-Erickson Worldwide 2000, Promo Magazine 2001,
NCH NuWorld 2001, Simmons 2001
